The Art of Interviewing

The future lies in new forms of communication. The old ways are dead and dying. People have short attention spans, are inundated with information. The future I am speaking of is more indirect, strategic and conscious. Everything is a sign, not just what you say, but how you say it and how you lead people to certain ideas or conclusions. If this concept eludes or leaves you cold, then you should probably not frequent this site. It is the core of everything I write about. It is Machiavelli for the 21st century. One banal but revealing example is the interview.

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The Dark Side

One day, while I was writing the Seduction book, the following image came to my mind: every person has a dark side, like the moon. We never see this side, but we know it is there and we catch glimpses of it in certain moments and imagine the rest. Here’s how it works. People present to society the side of their personality they want to be seen. This could be their positive and selfless traits; it could be their aggressive and powerful qualities. This is learned from childhood on, as a kind of defense mechanism. Beneath this social side lies

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The Three Types

The theory or idea of a Centre begins with the observation of man’s chaotic reality, his confusion, his sorrows. These are attributed to his ignorance, which renders him easy prey to inessential phenomena, to “shadows” which, eventually, turn him against himself, against his fellowman, against the world. In an effort to counteract the effects of man’s deadening and enslaving dependency upon the multiple and confusing variety of existential phenomena, the men of wisdom in Asia had sought to perceive the substance or essential Centre of existence–the Centre where…dazed and pained blindness became calm clarity, the unintelligible became intelligible. (from Secrets

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War Declarations

War is father of all, king of all. Some it makes gods, some it makes men, some it makes slaves, some free. — Heraclitus I have noticed in my writing that I always seemed to write better when there is a bit of anger just below the surface. This was easy when I wrote The 48 Laws, but by the time I got to the WAR book, I needed to stimulate this in some way. I began to play a game with myself: before writing a chapter I would think of particular things or people or ideas that really really

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2008 and Beyond

In studying demographic and cultural trends in the United States for the past few years, I have come to the conclusion that there is a great opportunity for the Democratic party to forge an electoral majority that could last for many years. In my opinion, this should be the primary strategic concern of the party. This would require the ability to connect to large numbers of the electorate, using certain key issues and values that transcend the monthly news cycles. In prior entries I have signaled what this could be. But the content is not as important as the decision

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Profile in the New Yorker

The article isn’t up on their website yet, so Tucker had it scanned in and it’s posted here. Discussion and commentary here

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